Retail media isn't just a revenue stream. It's all about customer-centric experiences.

A customer's experience, whether in-store or online, determines whether they return, grow their basket, or discover something new. Retail media should be a force multiplier for that experience. Too often, it's not. Disconnected retail and RMN teams, siloed activation, and fragmented measurement create disjointed journeys across in-store, onsite & offsite touchpoints. The result? Mixed revenue, wasted impressions, and frustrated shoppers.

So what's the fix? How do we orchestrate truly connected commerce media, align media to the full customer journey, and prove real incrementality for retailers, advertisers, and shoppers alike?

Join SMG for a candid, high-energy discussion featuring real-world examples, hard truths, and perhaps even a couple of solutions for turning retail media into a customer experience growth engine.